Strategic Public Relations

Master of Strategic Public Relations
Graduate Diploma in Strategic Public Relations
Graduate Certificate in Strategic Public Relations

Candidates for the Master of Strategic Public Relations are required to complete 48 credit points, including 24 credit points of core units of study and 24 credit points of elective units of study.

Candidates for the Graduate Diploma in Strategic Public Relations are required to complete 36 credit points, including 18 credit points of core units of study and 18 credit points of elective units of study.

Candidates for the Graduate Certificate in Strategic Public Relations are required to complete 24 credit points, including at least 12 credit points of core units of study.

With the permission of the Degree Coordinator a maximum of 12 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study Table, including a maximum of 6 credit points from units of study offered by other faculties.

Core Units of Study

Semester 1
MECO6908 Strategy Selection in Corporate PR
MECO6909 PR Management and Conflict Resolution

Semester 2
MECO6912 Political Public Relations
MECO6913 Public Opinion, Policy and Public Sphere

Elective Units of Study

Semester 1
MECO6900 News Writing
MECO6904 Dissertation Part 1
MECO6905 Dissertation Part 2
MECO6911 Financial and Investor Communication
MECO6926 International Media Practice
MECO6928 Media and Communications Internship
ARTS7000 Academic Communication for Postgraduates

Semester 2
MECO6901 Dealing with the Media
MECO6902 Legal & Ethical Issues in Media Practice
MECO6904 Dissertation Part 1
MECO6905 Dissertation Part 2
MECO6927 Organisational Communication
MECO6928 Media and Communications Internship
ARTS7000 Academic Communication for Postgraduates
SCLG6901 Citizenship Rights and Social Movements