Strategic Public Relations

Students Commencing in 2014
Degree information

Information for 2013
Degree information

Strategic Public Relations

Candidates for the Graduate Certificate in Strategic Public Relations are required to complete 24 credit points, including 12 credit points of core units of study and 12 credit points of elective units of study.
Candidates for the Graduate Diploma in Strategic Public Relations are required to complete 48 credit points, including 24 credit points of core units of study and 24 credit points of elective units of study.
Candidates for the Master of Strategic Public Relations are required to complete 72 credit points, including 24 credit points of core units of study, a maximum of 42 credit points of elective units of study and at least 6 credit points of capstone units of study..
Core units of study
MECO6908
Strategy Selection in Corporate PR
6      Semester 1
MECO6909
PR Management and Conflict Resolution
6      Semester 1
MECO6912
Political Public Relations
6      Semester 2
MECO6913
Public Opinion, Policy and Public Sphere
6      Semester 2
Elective units of study
MECO6900
News Writing
6    MECO4101  Semester 1
Summer Late
MECO6901
Dealing with the Media
6      Semester 2
MECO6902
Legal & Ethical Issues in Media Practice
6      Semester 2
MECO6911
Financial and Investor Communication
6      Semester 1
MECO6926
International Media Practice
6      Semester 1
Semester 2
MECO6927
Organisational Communication
6      Semester 2
MECO6934
Social Marketing
6      Semester 2b
MECO6936
Social Media Communication
6      Semester 2a
FASS7001
FASS7002
6   

These units are recommended for two main groups: 1) International postgraduate students who have not completed their Bachelor award at a university where English was the medium of instruction. 2) Domestic postgraduates who have not been in an academic environment for a prolonged period of time.
Semester 1
Semester 2
SCLG6901
Citizenship Rights and Social Movements
6    SCWK6901  Semester 2
Capstone units of study
MECO6904
Dissertation Part 1
6   
Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6905
Dissertation Part 2
6    MECO6904 

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6928
Media and Communication Internship
6   
Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6935
Professional Practice
6      Semester 1
Semester 2