Postgraduate Coursework Units of Study
ENGL6912 - Issues in Mass Communication
Semester 2, 2011 | Credit Points: 6
Coordinator: Jan Elizabeth Shaw
The aim of this unit is to introduce students to the main issues in contemporary mass communication studies. These include theories of communication and mass audiences, the role of media institutions in determining genres and content, and the study of media discourses. No previous knowledge of mass communication theory is assumed, and the unit is suitable both for those currently working in the media and those who would like to learn more about their own practices of reading media texts.
1x2000wd essay (40%),1x2500wd essay (60%)
Kevin Williams, Understanding Media Theory
Branston & Stafford, The Media Student's Book, 4th edn.
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