Units of Study

Units in Gender and Cultural Studies majors

GCST2630 - Consumer Cultures

Semester 2, 2014  |  Credit Points: 6

Coordinator: Sophie Ellwood


This unit will introduce students to the dominant theories concerning practices of consumption and production, as well as different cultures and contexts of consumption. The unit will consider, for instance, how practices produce different identities, and how they can serve to stratify us socially. We will analyse the role of media, including advertising and marketing, as an essential element in reproducing cultures of consumption. Throughout the unit, case studies will demonstrate different methods for studying practices of consumption and production.


1x1000wd in-class exam (25%), 1x1000wd critical analysis of media (25%), 1x2000wd case study (40%) and tutorial participation (10%)


1x2-hr lecture/week, 1x1-hr tutorial/week


12 junior credit points from GCST, SCLG, ANTH, ENGL1008, ENGL1026, PHIL1011 or PHIL1013




  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm




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