News from the Department

Presenting the moral imperative: effective storytelling strategies by online campaigning organisations

By Henora Tanto

27 June, 2013

Dr Ariadne Vromen wrote a paper about Online Campaigning Organizations and Storytelling Strategies: GetUp! in Australia. The paper was published on the Oxford Internet Institute's blog page.

There has been an international growth in online campaigning organizations that engage in public policy debate and mobilize citizens. Ariadne Vromen, co-author with William Coleman of the paper Online Campaigning Organizations and Storytelling Strategies: GetUp! in Australia published in Policy and Internet, analyses how these organizations promote an innovative approach to storytelling and discursive politics, and how these stories are used to help citizens and decision makers identify with an issue, build community, and act in recognition of the moral urgency for political change.

Ariadne's blog on this paper has just been published on the Oxford Internet Institute's blog page, see http://blogs.oii.ox.ac.uk/policy/presenting-the-moral-imperitive-storytelling-strategies-by-online-campaigning-organisations/