Educating the next generation: The digital transformation of public service broadcasting in Japan.

In July this year Japan's NHK, a BBC-modelled public service broadcaster
founded in 1926, will complete the digitalisation of its terrestrial and
satellite TV services. This moment marks a milestone in its convergence
program, which has been tracked and informed by research done at the NHK's
unique Broadcasting Culture Research Institute.

In this talk Sachiko Kodaira, a senior researcher with the Institute,
reports on the impacts of NHK's new media projects including the NHK
Digital Curriculum, a cross-media educational service for schools launched
in 2001. She also reports on trends in national audience research exploring
behaviours and attitudes to new platforms and channels.

Sachiko Kodaira is the editor of Broadcasting Studies, and has been
researching educational media and children's media in Japan and
internationally since 1977. She has been an educational affairs commentator
on NHK Radio and TV for much of the last decade and has been a lecturer in
education and media studies at several Japanese universities.

She is also a member of the Japan Society for Studies in Journalism and Mass
Communication [Board member, 1997-2001], the Japan Association for
Educational Media Study [Vice President since 2009, Board member,
1997-present], the Japan Society of Educational Sociology, Early Childhood
Education Association of Japan, the Japan Society for Educational
Technology, and the International Communication Association.

Date: 5 to 6pm, Tuesday 8th March followed by light refreshments
Location: John Woolley Building, Lecture Theatre S325, Science Road,
University of Sydney Camperdown campus

For more information contact: Dr Fiona Martin
P: 02 9036 5098 or 0428 391 122
E: fiona.martin @ sydney.edu.au

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