Amanda Little
Managing Director, Australia at Edelman
The Edelman Trust Barometer

During her 20 years in the public relations industry, Amanda has worked in a range of senior client
facing, business development and management roles and has helped clients build and manage their
corporate profile and reputation. Amanda has a Masters of Business Administration (MBA) from the University of Technology, Sydney and is an accredited member of the Australian Institute of Company Directors. She is a founding member of the Public Relations Institute of Australia (PRIA) National Accreditation Committee and is a Fellow of the Institute. Amanda’s talk will focus mainly on the state of play with the ‘Edelman Trust Barometer’. Edelman runs an annual study on trust in business and key institutions globally. Launched at the World Economic Forum (WEF) in Davos every January, 2009 is the 10th year anniversary of the study, which has now expanded to 20 countries and includes Australia for the first time this year.

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