Units of Study

MECO6901 - Dealing with the Media

Semester 2, 2014  |  Credit Points: 6

Coordinator: Olaf Werder
Phone: +61 2 9114 1219
Email: olaf.werder@sydney.edu.au

Description

Dealing with the Media combines theoretical and practical perspectives on public communication campaigns. It offers students the opportunity to design, implement and evaluate a communication campaign of public interest and to pitch it to specific media. It examines the relationships that exist between all stakeholder groups in the public communication campaign process including client, public relations practitioner, journalist and citizen.

Assessments

1x2500wd campaign proposal (35%), 1x300wd media release (20%), 1x200wd oral campaign presentation (15%), 1x2000wd campaign evaluation (30%)

Classes

1x2-hr seminar/week

 Monday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

MECO6901

         

Seminar

Seminar

   

 Tuesday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

MECO6901

             

Seminar

   

 Wednesday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

MECO6901

             

Seminar

Seminar

 

             

Guest Speaker 1

   
1 This Guest Speaker occurs once only on 24 September 2014

 Thursday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

MECO6901

 

Seminar

Seminar

Seminar

       

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The following units are co-taught with other Departments