Units of Study

MECO6934 - Social Marketing

Semester 2b, 2014  |  Credit Points: 6

Coordinator: Nicholas Jeffrey Goodwin
Email: nicholas.goodwin@sydney.edu.au


This unit examines the nature of social marketing, and how marketing communication concepts, frameworks and techniques developed for commercial marketers can address social issues based on an understanding of what moves and motivates people. This unit provides students with a deeper understanding of how marketing management is used to improve societal outcomes. It will be of particular interest to those who want to gain practical insight into how to manage and evaluate the special communication needs of the non-commercial sector.


1x1500wd introspective essay (25%), 1x2500wd social marketing project (45%), 1x1500wd campaign critique (20%), 1x500wd project presentation (10%)


1x2-hr seminar/week

Please Note: This timetable is a draft timetable and subject to change.


  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm



Seminar 1

1 This class runs from Week 1 to Week 7

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The following units are co-taught with other Departments