Units of Study
MECO2603 - Media Relations
Semester 2, 2014 | Credit Points: 6
Coordinator: Richard Stanton
Phone: +61 2 9351 2821
This unit of study will examine the relationships between stakeholders in public communication including media, the corporate sector, government and not-for-profit organisations. This unit provides an overview of media relations theory including issue framing, agenda setting and co-relational development. It examines image, reputation and relationship building. Students learn to develop a media relations campaign strategy, including budget and timeline, using tactical approaches for successful media relations.
1x2500wd media relations campaign (40%), 1x1000wd equivalent press conference presentation (30%), 1x1000wd final exam (30%)
1x1-hr lecture/week, 1x2-hr tutorial/week
18 junior credit points from Media and Communications
Available to BA (Media and Comm), BA (Media and Comm/BLaws) students only
Please Note: This timetable is a draft timetable and subject to change.
Lecture for MECO2603
|Session||Semester 2 2014|
|Location||Education Lecture Room 424 A35|
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