Units of Study

MECO2603 - Media Relations

Semester 2, 2014  |  Credit Points: 6

Coordinator: Richard Stanton
Phone: +61 2 9351 2821
Email: richard.stanton@sydney.edu.au

Description

This unit of study will examine the relationships between stakeholders in public communication including media, the corporate sector, government and not-for-profit organisations. This unit provides an overview of media relations theory including issue framing, agenda setting and co-relational development. It examines image, reputation and relationship building. Students learn to develop a media relations campaign strategy, including budget and timeline, using tactical approaches for successful media relations.

Assessments

1x2500wd media relations campaign (40%), 1x1000wd equivalent press conference presentation (30%), 1x1000wd final exam (30%)

Classes

1x1-hr lecture/week, 1x2-hr tutorial/week

Prerequisites

18 junior credit points from Media and Communications

Prohibitions

MECO2003

Additional Information

Available to BA (Media and Comm), BA (Media and Comm/BLaws) students only

 Wednesday

  10am 11am 12pm 1pm 2pm 3pm 4pm 5pm

MECO2603

 

Lect

           

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