Units of Study

MECO6901 - Dealing with the Media

Semester 2, 2014  |  Credit Points: 6

Coordinator: Olaf Werder
Phone: +61 2 9114 1219
Email: olaf.werder@sydney.edu.au

Description

Dealing with the Media combines theoretical and practical perspectives on public communication campaigns. It offers students the opportunity to design, implement and evaluate a communication campaign of public interest and to pitch it to specific media. It examines the relationships that exist between all stakeholder groups in the public communication campaign process including client, public relations practitioner, journalist and citizen.

Assessments

1x2500wd campaign proposal (35%), 1x300wd media release (20%), 1x200wd oral campaign presentation (15%), 1x2000wd campaign evaluation (30%)

Classes

1x2-hr seminar/week

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