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Dr Seiko Yasumoto

PhD (Queensland University of Technology), MA (Macquarie University), MA (Columbia University), BA (Pace University), AA Law (Meiji University).
Senior Lecturer

A18 - Brennan MacCallum Building
The University of Sydney

Telephone +61 2 9351 4716

Biographical details

Dr. Seiko Yasumoto lectures and carries out research on Japanese media and cultural studies as well as language use in society. Her primary research is in broadcasting media within the domain of cultural globalization and popular culture. The scope includes transmission of content, copyright, adaptation theory, youth culture, audience analysis and trans-national media cultural flows in Japan and East Asia. She is currently the Japan and North, East Asia regional representative of the Asian Studies of Association of Australia and East Asia Popular Culture Board (East Asia regional) and an executive committee member of the Oriental Society of Australia. She holds a prestigious Teaching Excellence Award from Faculty of Arts and Social Sciences, The University of Sydney.

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Research interests

  • Media and cultural studies: media adaptation theories, media industries, copyright and authorship, popular culture, youth culture, media and cultural globalization.
  • Transnational media cultural flows in Asia.
  • Language use in socio-cultural context.
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Teaching and supervision

Teaching

  • ASNS 6905: Asian Popular Culture (2008-current)
  • ASNS 2670 Mass Media in East Asia 2011(guest lecturer 2011-)
  • ASNS 6097: Supervised Reading in Asian Studies (S2 2008)
  • GCST 6904: Asian Diasporic Cultural Studies (guest lecturer S2 2010)
  • JPNS 2672: Japanese Media and Popular Culture
  • JPNS 3632: Japanese 10 (S2 2011)
  • JPNS 3631: Japanese 9 (S1 2001-2010)
  • JPNS 1612: Japanese 2
  • JPNS 1611: Japanese 1

Supervision

  • Media and cultural studies: media adaptation theories, media industries, copyright and authorship, popular culture, youth culture and television studies.
  • Transnational media culture flows in Asia.
  • Language use in socio-cultural context.
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Current projects

Seiko Yasumoto is working on two book projects with Japanese scholars and Asian scholars on media and cultural studies. One is on East Asia Media Flows in Transition and the other is Popular Culture Dialogues: Japan and East Asia. She recently completed a term of office as an invited editor of the special issue on global media, the scholarly journal, A Journal of Oriental Society of Australia. She is also engaged in collaborative research with Media scholars from The Queensland University Technology. Besides her current research projects, She is also developing ‘Anime’: an online multimedia project for teaching Japanese and Kanji workbook for Kanji backgrounds and non- Kanji backgrounds. She is one of the collaborative researchers engaged in a comparative study on the motivations of learners of Japanese with colleagues from North Carolina University, USA and the University of New England, Australia.

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Selected publications

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Book Chapters

  • Yasumoto, S. (2000). Teaching Japanese Language and Culture: An Interactive and Participatory Approach in Applied Linguistics. Japanese Studies: Communities, Cultures, Critiques: Studies in Language and Linguistics. Victoria: Monash Asia Institute.

Journals

  • Yasumoto, S. (2016). Pop culture boosting harmony in East Asia. East Asia Forum: Economics, Politics and Public Policy in East Asia and the Pacific, 9th July, 1-3.
  • Yasumoto, S. (2015). Cultural harmonization in East Asia: Adaptation of Hana yori dango / Boys Over Flowers. East Asian Journal of Popular Culture, 1(1), 113-131. [More Information]
  • Sasagawa, Y., Yasumoto, S. (2015). Nihon Jijo Kyoiku toshiteno Popyura- Karucha Komoku Suishitsuno Kokoromi (Examining the Selection of Popular Culture Topics to Create Japanese Society and Culture Programs). Bulletin of Kobe Shinwa Women's University Graduate School of Literature, 11, 33-45.
  • Yasumoto, S. (2014). Popular Culture: Islands of Fandom in East Asia. The IAFOR Journal of Asian Studies, 1(1), 91-105.
  • Yasumoto, S. (2013). Japanese Mediascape: Intellectual Property and the Value Chain. Frontiers of Legal Research, 1(1), 166-183. [More Information]
  • Yasumoto, S. (2013). Korean Wave: Towards Regional Cultural Diffusion? Journal of Literature and Art Studies, 3(2), 101-112.
  • Sasagawa, Y., Yasumoto, S. (2012). A Study of Long-term Educational Effects of Practicum Teaching of Japanese Overseas through Narratives of Participants. Bulletin of Kobe Shinwa Women's University Graduate School of Literature, 8, 15-22.
  • Yasumoto, S. (2012). Japanese Media Strategy: The Recognition of Economic Value Chains. Journalism And Mass Communication, 2(10), 998-1011.
  • Mycak, S., Nishizawa, Y., Tatsumi, T., Yasumoto, S. (2011). Both Local and Global: A Case of International Distance Learning. Journal of Higher Education Theory and Practice.
  • Yasumoto, S. (2011). Impact on Soft Power of Cultural Mobility: Japan to East Asia. Mediascape, 1(Winter 2011), 1-13.
  • Yasumoto, S. (2010). Seeds of Power: Japanese Media Products as Cultural Commodity in the Global Domain. JOSA: The Journal of the Oriental Society of Australia, 42, 115-132.
  • Yasumoto, S. (2008). Korean and Japanese Television Drama: Reflections on Global and Transnational Influences. JOSA: The Journal of the Oriental Society of Australia, 39-40(part 2), 540-561.
  • Fumi, K., Yasumoto, S., Van Aacken, S. (2007). A Comparative Study: Motivation of Learners of Japanese. Electronic Journal of Foreign Language Teaching, 4(1), 41-57.
  • Yasumoto, S., Satoshi, E., Yoshiharu, T. (2007). Learners' Comprehension of International Distance Classes Through Module Exchange System. The Research Report of the Faculty of Education, Gifu University (Educational Research), 56(1), 91-103. [More Information]
  • Sasagawa, Y., Yasumoto, S. (2006). A transnationals Educational Practice Program for Japanese Student Trainee Teachers: A Collaborative Initiative by Kobe Shinwa Women's University, Japan and The University of Sydney, Australia. Bulletin of Research Center for Higher Education Kobe Shinwa Woman's University.
  • Yasumoto, S., Aoyagi, T., Imai, A., Ema, S., Kato, N., Kobayashi, K., Sahara, H., Nishizawa, Y., Matsubara, M., Yamada, T., et al (2006). Assessment of International Distance Lectures through 'Module Exchange' System. Annual Report of the Faculty of Education Gifu University (Educational Reesearch).
  • Yasumoto, S. (2006). The Representation of Women in Japanese Written Media. Ilha do Desterro, 50(Jan/Jun 2006), 99-126. [More Information]
  • Yasumoto, S. (2003). Effective Approaches to Adult Language Teaching in the Multicultural Australian Classroom: Cultural Issues. ABAC Journal, 23(3), 3-17.

Edited Journals

  • Yasumoto, S., Bainbridge, J. (2016). The IAFOR Journal of Asian Studies - Contemporary Chinese Cinema Special Edition. The IAFOR Journal of Asian Studies, 2(1).
  • Yasumoto, S. (2010). Josa: the journal of the oriental society of Australia: Vol. 42: Global media special issue. JOSA: The Journal of the Oriental Society of Australia.

Conferences

  • Yasumoto, S. (2014). Teaching and Learning in the Digital Era: A Case Study of Video-Conference Lectures from Japan to Australia. The International Conference on Educational Technologies (ICEduTech 2014), New Taipei City, Taiwan: IADIS International association for development of the information society.
  • Sasagawa, Y., Yasumoto, S. (2011). A Study of the Long-term Educational Effects of Practice Teaching of Japanese Overseas through Narratives of Participants. 10th International Conference on Japanese Studies and Language Education, Beijing, China: Higher Education Press.
  • Yasumoto, S. (2010). Divergence of Japanese media texts: To an evolving regional hybridism. 18th Biennial Conference of the Asian Studies Association of Australia (ASAA), Adelaide: Asian Studies Association of Australia (ASAA).
  • Yasumoto, S. (2009). Impact of cultural mobility on soft power: Japan to East Asia. First International Conference on Popular Culture and Education in Asia, Hong Kong: Hong Kong Institute of Education.
  • Yasumoto, S. (2009). Japan and Korea as a source of media and cultural capital. 6th Biennial Conference of the Korean Studies Association of Australasia KSAA 2009, Australia: Korean Studies Association of Australasia.
  • Yasumoto, S. (2008). From whence does popular culture emanate and how is it re-made? Junguru Taitei or Lion King? The 17th Biennial Conference of the Asian Studies Association of Australia (ASAA), Australia: Monash Asia Institute.
  • Yasumoto, S. (2008). Kyodokochikugata no Kaigai Nihongo Kyoiku Jissyuu Puroguramu (Corroborative overseas Japanese education programme: learning strategies). 7th International Symposium on Transformation and Challenges of Japanese Studies and Japanese Language Education in the Asia Pacific Region, Hong Kong: Society of Japanese Language Education.
  • Yasumoto, S. (2008). The re-making of Japanese media popular culture products: from television to film. 'Remapping Cinema, Remaking History': XIVth Biennial Conference of the Film and History Association of Australia and New Zealand, Dunedin: University of Otago.
  • Yasumoto, S. (2006). The Impact of the "Korean Wave" on Japan: A case study of the influence of trans-border electronic communication and the trans-national programming industry. 16th Biennial Conference of the Asian Studies Association of Australia (ASAA) 2006, Canberra: Asian Studies Association of Australia (ASAA).
  • Yasumoto, S. (2005). Japanese Language Education and Japanese Studies in Australia in the 21st Century. International Conference on Education: Redesigning Pedagogy: Research, policy, practice. (30 May -1 June 2005), Singapore: Nanyang Technological University.

2016

  • Yasumoto, S. (2016). Pop culture boosting harmony in East Asia. East Asia Forum: Economics, Politics and Public Policy in East Asia and the Pacific, 9th July, 1-3.
  • Yasumoto, S., Bainbridge, J. (2016). The IAFOR Journal of Asian Studies - Contemporary Chinese Cinema Special Edition. The IAFOR Journal of Asian Studies, 2(1).

2015

  • Yasumoto, S. (2015). Cultural harmonization in East Asia: Adaptation of Hana yori dango / Boys Over Flowers. East Asian Journal of Popular Culture, 1(1), 113-131. [More Information]
  • Sasagawa, Y., Yasumoto, S. (2015). Nihon Jijo Kyoiku toshiteno Popyura- Karucha Komoku Suishitsuno Kokoromi (Examining the Selection of Popular Culture Topics to Create Japanese Society and Culture Programs). Bulletin of Kobe Shinwa Women's University Graduate School of Literature, 11, 33-45.

2014

  • Yasumoto, S. (2014). Popular Culture: Islands of Fandom in East Asia. The IAFOR Journal of Asian Studies, 1(1), 91-105.
  • Yasumoto, S. (2014). Teaching and Learning in the Digital Era: A Case Study of Video-Conference Lectures from Japan to Australia. The International Conference on Educational Technologies (ICEduTech 2014), New Taipei City, Taiwan: IADIS International association for development of the information society.

2013

  • Yasumoto, S. (2013). Japanese Mediascape: Intellectual Property and the Value Chain. Frontiers of Legal Research, 1(1), 166-183. [More Information]
  • Yasumoto, S. (2013). Korean Wave: Towards Regional Cultural Diffusion? Journal of Literature and Art Studies, 3(2), 101-112.

2012

  • Sasagawa, Y., Yasumoto, S. (2012). A Study of Long-term Educational Effects of Practicum Teaching of Japanese Overseas through Narratives of Participants. Bulletin of Kobe Shinwa Women's University Graduate School of Literature, 8, 15-22.
  • Yasumoto, S. (2012). Japanese Media Strategy: The Recognition of Economic Value Chains. Journalism And Mass Communication, 2(10), 998-1011.

2011

  • Sasagawa, Y., Yasumoto, S. (2011). A Study of the Long-term Educational Effects of Practice Teaching of Japanese Overseas through Narratives of Participants. 10th International Conference on Japanese Studies and Language Education, Beijing, China: Higher Education Press.
  • Mycak, S., Nishizawa, Y., Tatsumi, T., Yasumoto, S. (2011). Both Local and Global: A Case of International Distance Learning. Journal of Higher Education Theory and Practice.
  • Yasumoto, S. (2011). Impact on Soft Power of Cultural Mobility: Japan to East Asia. Mediascape, 1(Winter 2011), 1-13.

2010

  • Yasumoto, S. (2010). Divergence of Japanese media texts: To an evolving regional hybridism. 18th Biennial Conference of the Asian Studies Association of Australia (ASAA), Adelaide: Asian Studies Association of Australia (ASAA).
  • Yasumoto, S. (2010). Josa: the journal of the oriental society of Australia: Vol. 42: Global media special issue. JOSA: The Journal of the Oriental Society of Australia.
  • Yasumoto, S. (2010). Seeds of Power: Japanese Media Products as Cultural Commodity in the Global Domain. JOSA: The Journal of the Oriental Society of Australia, 42, 115-132.

2009

  • Yasumoto, S. (2009). Impact of cultural mobility on soft power: Japan to East Asia. First International Conference on Popular Culture and Education in Asia, Hong Kong: Hong Kong Institute of Education.
  • Yasumoto, S. (2009). Japan and Korea as a source of media and cultural capital. 6th Biennial Conference of the Korean Studies Association of Australasia KSAA 2009, Australia: Korean Studies Association of Australasia.

2008

  • Yasumoto, S. (2008). From whence does popular culture emanate and how is it re-made? Junguru Taitei or Lion King? The 17th Biennial Conference of the Asian Studies Association of Australia (ASAA), Australia: Monash Asia Institute.
  • Yasumoto, S. (2008). Korean and Japanese Television Drama: Reflections on Global and Transnational Influences. JOSA: The Journal of the Oriental Society of Australia, 39-40(part 2), 540-561.
  • Yasumoto, S. (2008). Kyodokochikugata no Kaigai Nihongo Kyoiku Jissyuu Puroguramu (Corroborative overseas Japanese education programme: learning strategies). 7th International Symposium on Transformation and Challenges of Japanese Studies and Japanese Language Education in the Asia Pacific Region, Hong Kong: Society of Japanese Language Education.
  • Yasumoto, S. (2008). The re-making of Japanese media popular culture products: from television to film. 'Remapping Cinema, Remaking History': XIVth Biennial Conference of the Film and History Association of Australia and New Zealand, Dunedin: University of Otago.

2007

  • Fumi, K., Yasumoto, S., Van Aacken, S. (2007). A Comparative Study: Motivation of Learners of Japanese. Electronic Journal of Foreign Language Teaching, 4(1), 41-57.
  • Yasumoto, S., Satoshi, E., Yoshiharu, T. (2007). Learners' Comprehension of International Distance Classes Through Module Exchange System. The Research Report of the Faculty of Education, Gifu University (Educational Research), 56(1), 91-103. [More Information]

2006

  • Sasagawa, Y., Yasumoto, S. (2006). A transnationals Educational Practice Program for Japanese Student Trainee Teachers: A Collaborative Initiative by Kobe Shinwa Women's University, Japan and The University of Sydney, Australia. Bulletin of Research Center for Higher Education Kobe Shinwa Woman's University.
  • Yasumoto, S., Aoyagi, T., Imai, A., Ema, S., Kato, N., Kobayashi, K., Sahara, H., Nishizawa, Y., Matsubara, M., Yamada, T., et al (2006). Assessment of International Distance Lectures through 'Module Exchange' System. Annual Report of the Faculty of Education Gifu University (Educational Reesearch).
  • Yasumoto, S. (2006). The Impact of the "Korean Wave" on Japan: A case study of the influence of trans-border electronic communication and the trans-national programming industry. 16th Biennial Conference of the Asian Studies Association of Australia (ASAA) 2006, Canberra: Asian Studies Association of Australia (ASAA).
  • Yasumoto, S. (2006). The Representation of Women in Japanese Written Media. Ilha do Desterro, 50(Jan/Jun 2006), 99-126. [More Information]

2005

  • Yasumoto, S. (2005). Japanese Language Education and Japanese Studies in Australia in the 21st Century. International Conference on Education: Redesigning Pedagogy: Research, policy, practice. (30 May -1 June 2005), Singapore: Nanyang Technological University.

2003

  • Yasumoto, S. (2003). Effective Approaches to Adult Language Teaching in the Multicultural Australian Classroom: Cultural Issues. ABAC Journal, 23(3), 3-17.

2000

  • Yasumoto, S. (2000). Teaching Japanese Language and Culture: An Interactive and Participatory Approach in Applied Linguistics. Japanese Studies: Communities, Cultures, Critiques: Studies in Language and Linguistics. Victoria: Monash Asia Institute.
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