Alumni Profile - Echo Xie (Qiao XIE)

Echo Xie

Name: Echo Xie (Qiao XIE)

Current Position, Organisation: Associate Brand Strategist, Interbrand Shanghai, China

Describe yourself in 3 words: Helpful

Nationality/cultural identity: Chinese

Languages spoken: Chinese / English

Countries lived/worked in: China, Shanghai

Daily website 'favourites':

Why did you choose to study at the University of Sydney Business School?

Firstly, I wanted to major in business and then I discovered that the University of Sydney had a very beautiful campus which is what I had dreamed of since I was a little girl.

What is your most favourite memory from your time at the University?

I have several good friends who are still very close no matter whether they are in Shanghai or other countries.

What does being a University of Sydney Business School alumnus/na mean to you?

Making genuine friends that have shared the same experience in Shanghai. It offers strong support for me when living in an environment full of competition and pressure, and offers many possibilities to do more valuable things in the future

How did your time at the Business School change you both professionally and personally?

The Business School gave me confidence and I learned a lot which is very different from Chinese traditional education especially in areas such as team work, and spirit. The experience opened my mind to tell me that the world is full of possibilities.

What did you do in the year immediately after graduating?

I found work in my chosen career, as a business consultant.

What has been the greatest accomplishment of your career to date?

I care more about how to improve myself. I hope I can help a domestic brand break into the international market during my career.

What business person inspired you most?

Shi Hong Wu, who was famous 15 years ago in China, her words became my career objective: either localise international brand or internalise local brand.

What are some of your favourite things about Sydney?

I found the people to be very respectful, and they had a good relationship with the pure, natural environment around the city.

What would you say to a prospective student who is considering study at the Business School?

You will find a good academic environment and special friendships there.