Alumni Profile - James Peters (BEc '05)


James Peters

Name: James Peters

Current Position, Organisation: Membership & CRM Manager - Bulldogs Rugby League Club

Describe yourself in 3 words: Passionate, Loyal, Unique

Nationality/cultural identity: Australian (distant Greek background on one side)

Languages spoken: English

Countries lived/worked in: Australia

Best book you have read in the last 12 months: No real books - too much time spent reading Sports Media, Social Media, NRL Season Guide, Bulldogs Website etc

Daily website 'favourites': Bulldogs, Twitter, LinkedIn, Sydney Morning Herald, Sports Business Insider

Motto to live/work by: No Regrets! Try everything once!

LinkedIn Profile: James Peters

Why did you choose to study at the University of Sydney Business School?

Prestigious University and respected faculty. Study with other high achieving students.

What is your most favourite memory from your time at the University?

Learning with great people from great Lecturers and tutors, well respected in their industries.

What does being a University of Sydney Business School alumnus/na mean to you?

It means a lot. Being able to say you completed a degree from one of the most respected faculties within the most respected Universities of the county.

How did your time at the Business School change you both professionally and personally?

Helped give me passion to learn, question, research and focus on a Marketing Career in sport.

What did you do in the year immediately after graduating?

I worked in Asia-Pacific's largest Marketing agency, PINPOINT.

What has been the greatest accomplishment of your career to date?

Helping the Bulldogs increase their Membership by over 300% from when I have first started, whilst also being a part of the Club's success off the field, with Merchandise, Community, Corporate and other areas..

What business person inspired you most?

John Quayle - Former Australian Rugby League CEO and part owner of MI Associates who worked on Olympic Campaigns, including Sydney, and is now consulting.

What are some of your favourite things about Sydney?

Great University in a great city. Can study hard, then drive 5 minutes for great coffee, 10 minutes to the beach.

What would you say to a prospective student who is considering study at the Business School?

You won't regret it. You will meet people and learn things which will help propel your career to greatness.

Any other comments

Studying at the University of Sydney, you will meet fellow students, lecturers and tutors from all over the world and all backgrounds to give you a great stepping stone to your career.

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