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Business School Alumni Magazine
March 2012 (Issue 17)

Welcome to Issue 17 of Sydney Business Connect.

Topics covered in this issue are:

Dean's Message - At the start of the new academic year, Acting Dean, Professor Tyrone Carlin discusses how the Business School broke new ground in 2011 and highlights the significant milestones that have already been achieved as we embark upon 2012.

Steps to Success - How finding common ground between the environment and the world of finance is helping alumna Amanda McCluskey forge an influential pathway to a sustainable future.
The Surprising Truth About Lies - Revealing research by Professor Elizabeth Cowley and Dr Christina Anthony exposes some twists and turns in the relationship between marketer and consumer.

Social Media Goes To Work - Dr Kai Riemer examines Social Media in the workplace and its potential as an internal support mechanism for business.

Doing Business In Brazil - For our young entrepreneurs, new territory beckons, and Professor Sid Gray is leading the way through an unchartered financial forest.

Business Intelligence - updates from across the Business School include: our new partnership with AFR BOSS through the Emerging Leaders program; feedback from global industry placements including the second student cohort to take part in the Washington DC Internship Program and a new placement program for Bachelor of Commerce students in China; congratulations to our alumni who received honours in the Australia Day Awards; and a focus on our students in the news.

Alumni Events - In retrospect and coming up.

Alumni Relations - We find out about alumni who are making a difference in a variety of areas.

This issue of Sydney Business Connect was distributed with the Sydney Alumni Magazine in March 2012. If you did not receive your copy, please contact the Alumni Relations Office at the University of Sydney to update your details and ensure that we have your correct mailing address.

Please send comments or feedback regarding this or future issues of Sydney Business Connect to

Many thanks,

Kim Pryor and Sue Thompson
Alumni Relations - University of Sydney Business School