Master of Marketing (MMktg)

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Course Code MAMARKET1000
Course Type Postgraduate
Credit Points Required  60
CRICOS code 062970C

Description

This course is for experienced middle managers who wish to pursue a career in marketing. It provides advanced marketing knowledge and applies this within the wider business context. Students study a core programme of specialist marketing and business units and an elective project conducted either in an Australian or an international company.

Minimum duration of degree

Full-timePart-time
1 - 1.15 years (2 semesters plus summer and winter)2 calendar years (4 semesters plus summer and winter)


Degree structure

To qualify for the award, Master of Marketing, a student must successfully complete 10 units of study (60 credit points in total), comprising:

  • eight core units of study (48 credit points)
  • a research project, comprising two units of study (12 credit points)

Core units of study

The following eight units of study are compulsory:

Research project

One of the below research projects (comprising two units each) must also be undertaken:

  1. Australian Consulting Project
  2. International Consulting Project
 

Progression guides

The Master of Marketing will involve one calendar year of full-time, intensive study (including two semesters and intensive Summer and Winter sessions) or two calendar years part-time study (including four semesters and Summer and Winter intensive sessions in Year 2 of study). Students must complete units of study in a prescribed sequence as detailed in the following tables to facilitate progressive learning and enrich the group learning experience. Units will be taught either in the evening or intensive weekend delivery, allowing students, whilst studying, flexibility to pursue other commitments.

1. Prescribed sequences for students commencing in Semester 1

(i) Full-time study (two semesters + summer and winter intensive sessions)

Semester / session

Units of study

Total credit points

1

MKTG6204

MKTG6207

MKTG6205

MKTG6201

24

Winter intensive

MKTG6209 OR MKTG6211

6

2

MKTG6203

MKTG6202

MKTG6208

MKTG6206

24

Summer intensive

MKTG6210 OR MKTG6212

6 or 12

(ii) Part-time study (four semesters + winter and summer intensive sessions)

Year

Semester / session

Units of study

Total credit points

1

1

MKTG6204

MKTG6201

12

2

MKTG6202

MKTG6206

12

2

1

MKTG6207

MKTG6205

12

Winter intensive

MKTG6209 OR MKTG6211

6

2

MKTG6203

MKTG6208

12

Summer intensive

MKTG6210 OR MKTG6212

6 or 12

2. Prescribed sequences for students commencing in Semester 2

(i) Full-time study (two semesters + summer and winter intensive sessions)

Year

Semester / Session
Units of study Total credit points
1
2
MKTG6203
MKTG6202
MKTG6208
MKTG6206
24
Summer intensive
   
MKTG6209 OR MKTG6211
6
2
   
1
MKTG6204
MKTG6207
MKTG6205
MKTG6201
24
Winter intensive
MKTG6210 OR MKTG6212
   
12

(ii) Part-time study (four semesters + winter and summer intensive sessions)

Year

Semester / session

Units of study

Total credit points

1

2

MKTG6202

MKTG6206

12

2

1

MKTG6201

MKTG6204

12

2

MKTG6203 MKTG6208

12

Summer intensive

MKTG6209 OR MKTG6211

6

3

1

MKTG6205 MKTG6207

12

Winter intensive

MKTG6210 OR MKTG6212

6 or 12

Please Note. Availability of the International Consulting Project is dependent on demand.

Master of Marketing - further information

For further information relating to the Master of Marketing please refer to the Master of Marketing website or General Enquiry form.

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