Master of Marketing (MMktg)
| Course Code | FC062 |
| Course Type | Postgraduate |
| Credit Points Required | 60 |
| CRICOS code | 062970C |
Description
This course is for experienced middle managers who wish to pursue a career in marketing. It provides advanced marketing knowledge and applies this within the wider business context. Students study a core programme of specialist marketing and business units and an elective project conducted either in an Australian or an international company.
Minimum duration of degree
| Full-time | Part-time |
|---|---|
| 1 calendar year (2 semesters plus Winter and Summer School sessions) | 2 calendar years (4 semesters plus Winter and Summer School sessions) |
Degree structure
To qualify for the award, Master of Marketing, a student must successfully complete 10 units of study (60 credit points in total), comprising:
- eight core units of study (48 credit points)
- a research project, comprising two units of study (12 credit points)
Core units of study
The following eight units of study are compulsory:
- MKTG6201 Evaluating Marketing Performance
- MKTG6202 Marketing Research for Decision Makers
- MKTG6203 Innovative Marketing Strategies
- MKTG6204 Contemporary Consumer Insights
- MKTG6205 Marketing in the Global Economy
- MKTG6206 The Regulatory Environment and Ethics
- MKTG6207 Internal Marketing
- MKTG6208 Integrated Marketing Communications
Research project
One of the below research projects (comprising two units each) must also be undertaken:
- Australian Consulting Project
- International Consulting Project
Progression guides
The Master of Marketing will involve one calendar year of full-time, intensive study (including two semesters and Summer and Winter School) or two calendar years part-time study (including four semesters and Summer and Winter School in Year 2 of study). Students must complete units of study in a prescribed sequence as detailed in the following tables to facilitate progressive learning and enrich the group learning experience. Units will be taught either in the evening or intensive weekend delivery, allowing students, whilst studying, flexibility to pursue other commitments.
1. Full-Time Study (Two Semesters + Summer and Winter intensive sessions)
Semester / session | Units of study | Total credit points | ||||
|---|---|---|---|---|---|---|
1 | MKTG6204 | MKTG6207 | MKTG6205 | MKTG6201 | 24 | |
Winter | MKTG6209 | 6 or 12 | ||||
2 | MKTG6203 | MKTG6202 | MKTG6208 | MKTG6206 | 24 | |
Summer | MKTG6210 | 6 or 12 | ||||
2. Part-Time Study (Four Semesters + Winter and Summer intensive sessions)
Year | Semester / session | Units of study | Total credit points | |
|---|---|---|---|---|
1 | 1 | MKTG6204 | MKTG6201 | 12 |
2 | MKTG6202 | MKTG6206 | 12 | |
2 | 1 | MKTG6207 | MKTG6205 | 12 |
Winter | MKTG6209 OR MKTG6211 & MKTG6212 | 6 or 12 | ||
2 | MKTG6203 | MKTG6208 | 12 | |
Summer | MKTG6210 OR MKTG6211 & MKTG6212 | 6 or 12 | ||
Master of Marketing - further information
For further information relating to the Master of Marketing please refer to the Master of Marketing website or General Enquiry form.