Graduate Certificate in Marketing (GradCertMktg)
| Course Code | FG018 |
| Course Type | Postgraduate |
| Credit Points Required | 24 |
| This program is not available to international students. | |
Description
The Graduate Certificate in Marketing is especially well suited to experienced professionals working in the Australian domain who may be returning to university study after a length of time or who are undertaking professional study at university level for the first time. If a credit average of 65% is attained in this award course, students may apply to upgrade to the Master of Marketing.
Minimum duration of course
| Full-time | Part-time |
|---|---|
| 0.5 years | 1 year |
Course structure
Please Note: This course is for 2012 commencing students. Students who commenced their course prior to 2012 should refer to the course structure and resolutions in the handbook for the year they commenced. Archived handbooks can be accessed on the Handbooks website.
To be awarded the Graduate Certificate in Marketing, students must successfully complete a total of four core units of study (24 credit points).
Core units of study
Students select four units from the following units of study (each unit of study is worth six credit points):
- MKTG6201 Evaluating Marketing Performance
- MKTG6202 Marketing Research for Decision Makers
- MKTG6203 Innovative Marketing Strategies
- MKTG6204 Contemporary Consumer Insights
- MKTG6205 Marketing in the Global Economy
- MKTG6206 The Regulatory Environment and Ethics
- MKTG6207 Internal Marketing
- MKTG6208 Integrated Marketing Communications
Progression guide
Students complete units of study in a prescribed sequence, to facilitate progressive learning and enrich the group learning experience. Units will be taught either in the evening or in intensive weekend delivery, allowing students the flexibility to pursue other commitments. The following table illustrates a degree progression example for a student enrolled in the Graduate Certificate in Marketing.
(i) Full-time study
| Semester / session | Units of study | |||
|---|---|---|---|---|
1 | MKTG6204 | MKTG6207 | MKTG6205 | MKTG6201 |
(ii) Part-time study
| Year | Semester / session | Units of study | Total credit points | |
|---|---|---|---|---|
1 | 1 | MKTG6204 | MKTG6201 | 12 |
2 | MKTG6202 | MKTG6206 | 12 | |
Please Note. The information listed in this program of study example is meant as a guide only. Students should always check the requirements for individual units of study. Students are usually able to complete the units of study for their course in different sequences to that listed above. You are advised to plan your program based upon your individual needs and to contact the Student Information Office if you need any assistance in planning your progression in your course.
Professional recognition
The Graduate Certificate in Marketing has been recognised by the Australian Marketing Institute (AMI). This course will assist a person in being eligible for associate membership of the Australian Marketing Institute and contribute towards the educational qualifications under the Certified Practising Marketer (CPM) program.