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Unit of Study

Business Honours Research Methods
UoS Code BUSS4001
Credit points 12
Offered Semester 1 and Semester 2
Prerequisites None
Assumed Knowledge
Additional Information
Description This unit is an introduction to research methods used in business disciplines. The unit provides students with an understanding of the range of methods that may be used to answer research questions, their strengths and weakness and underlying philosophical assumptions. Key elements of the research process are addressed, including: the purpose of the research; devising the research questions and hypotheses; selecting a research strategy; methods and procedures for data collection and analysis; and interpreting and reporting the results. Students learn important research terminology, how to write a research proposal and ethical considerations in conducting research.