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Unit of Study

Research Design
UoS Code BUSS7901
Credit points 6
Offered Semester 1 and Semester 2
Prerequisites None
Assumed Knowledge
Additional Information For MPhil and PhD students only.
Lectures 24 lectures for this unit
Assessment critical literature review (25%), concise research proposal (45%), presentation of research proposal (15%), peer marketing assignment (10%), in-class participation (5%)
Description The unit provides PGR candidates with an understanding of the research design as the foundation for effective and interesting research. It emphasises a systematic approach to developing rigour in research design, building theoretical and paradigmatic links from a research idea to the design of research methods.