Find us on Facebook Find us on LinkedIn Follow us on Twitter Subscribe to our YouTube channel Instagram

Unit of Study

Advanced Strategy
UoS Code CEMS6003
Credit points 6
Offered Intensive August
Prerequisites None
Assumed Knowledge
Additional Information Note: This unit is only available to students enrolled in the Master of Management (CEMS) or incoming CEMS MIM exchange students.
Lectures Intensive over 5 weeks (8hr lectures/seminars per week)
Assessment individual assignment (30%), group assignment (40%), exam (30%)
Description This unit focuses on how strategy leaders enhance and sustain business performance by developing and implementing innovative business models and strategies. The unit covers analytical and conceptual tools that are aids to sharpening skills at recognising innovative opportunities and developing robust judgments in the face of uncertainty and complexity. Questions addressed include: How can a customers\\\' problem be studied to develop new value propositions and business opportunities? How can strategic opportunities be reviewed and understood? How can creativity and opportunity be harnessed? How does a strategy leader build and develop resources and capabilities in a competitive environment? The unit highlights the challenges of business models and strategic analysis. Having learned about classical strategy frameworks in prior studies, in this unit of study you are expected to apply them to problems that are more complex and to a much greater level of detail. Insights from entrepreneurial practice and theory are integrated throughout the unit, with design thinking anchoring the teaching program. Students work on real corporate problems and questions, with group-based project work providing the opportunity to apply theory in practice.