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Unit of Study

Advanced Strategy
UoS Code CEMS6003
Credit points 6
Offered Intensive August
Prerequisites None
Corequisites
Prohibitions
Assumed Knowledge
Additional Information Note: This unit is only available to students enrolled in the Master of Management (CEMS) or incoming CEMS MIM exchange students.
Lectures Intensive over 5 weeks (8hr lectures/seminars per week)
Assessment individual assignment (30%), group assignment (40%), exam (30%)
Description This unit of study involves all essential aspects of global strategic management. It includes a strong emphasis on the application of theory. Students are expected to bring a prior understanding of the theoretical material to class to be prepared to discuss the boundaries of theories as well the limits to their application in certain business contexts. The unit is built around four broad strategic issues facing international business managers; (1) Whether to diversify the organization┬┐s activities across different countries and/or regions? (2) Where (in which specific geographic markets) should the organization compete? A geographic market can be conceptualized as a collection of buyers and sellers doing business in a specific geographic location. (3) What form(s) should the organization┬┐s international business activities take? and (4) When should the organization enter or exit a given geographic market? The unit explores each of these four broad issues and how, although relevant also for managers in domestic businesses, they are particularly important in the context of international business.