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Unit of Study

Thriving in New Markets
UoS Code EMBA6004
Credit points 12
Offered Intensive October
Prerequisites None
Assumed Knowledge EMBA6000
Additional Information Only students enrolled in the degree Executive Master of Business Administration, are permitted to enrol in this unit of study
Lectures 2-week residential block intensive in October
Assessment initial team project presentation (15%), final team project presentation (15%), final team report documentation (30%), individual reflective report (40%)
Description Leaders today need to manage employees from multiple cultures, with diverse educational backgrounds. Leaders need to know how to manage these teams whether they are co-located or located in various places around the globe. This module takes students to another country (India or similar) to examine the possibilities of an Australian firm entering a new market in some capacity - either sourcing from this country or selling a new product or service in the country. Students work with faculty members and students from our host institution to uncover cultural differences, and how to manage through them. Students also engage with local customers, suppliers and potential competitors, as well as relevant local government representatives to test the viability of entering a new market. The emphasis of this module is on the team navigating the cultural landscape of entering a new market. Models of entrepreneurship and models of global supply chains are introduced. To complete the projects, students draw on what they have learned in the previous modules, applying the foundation material in a new context.