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Unit of Study

Creating and Developing New Opportunities
UoS Code EMBA6004
Credit points 12
Offered Intensive October
Prerequisites None
Assumed Knowledge EMBA6000
Additional Information Only students enrolled in the degree FC065 - Executive Master of Business Administration, are permitted to enrol in this unit of study
Lectures 2 week block intensive in October
Assessment initial team project presentation (15%), final team project presentation (15%), final team report documentation (30%), individual reflective essay (40%)
Description It is a significant challenge to launch a new enterprise, whether that business be developing a new product, entering a new market, or leveraging a new business process. This challenge is further complicated in the global environment, with businesses now operating across diverse cultures and countries. This unit introduces the issues facing the entrepreneur or manager who is creating a new venture. Topics to be covered include opportunity discovery and recognition, leveraging the start?up\\\'s (limited) resources and capabilities, financial modelling and sources of finance, and intellectual property management. Specific focus will be given to leading the entry of a new venture in developing economies, with their complex institutional and cultural environment. Over the two?week intensive program, students will develop a business entry and financing strategy for an entrepreneurial venture. Central to the unit is the integration of theory and practice through workshops, visits and panel discussions. Students will pitch their new business to a panel of professional investors (if a start?up) or senior executives (if a form of corporate venturing), with feedback guiding their final documentation.