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Unit of Study

Disrupting Mature Businesses
UoS Code EMBA6006
Credit points 12
Offered Intensive June
Prerequisites None
Assumed Knowledge EMBA6000
Additional Information Only students enrolled in the degree FC065 - Executive Master of Business Administration, are permitted to enrol in this unit of study
Lectures 2 week block intensive in June.
Assessment market analysis and branding exercise (15%), team client presentation (25%), team client report (25%), individual reflective essay (35%)
Description This study program introduces the issues and challenges facing the consultant or manager charged with turning around a business in a stagnant or declining industry. It will take place in an offshore setting consistent with the theme of creating a disruptive business model to rejuvenate the business. Over the two?week intensive unit the primary focus will be on developing a turnaround strategy for an organisation in the chosen location. This will involve independent research prior to attending the unit as well as on?site field work during the two weeks on location. Theory and practice relating to turnarounds will be integrated through workshop sessions, site visits, and talks from customers, producers, and others in the industry value chain. Students will also explore the business environment, including the cultural, social and environmental context in which it operates. The central ideas that lie at the heart of this unit include the following core concepts, all related to the management of corporate renewal and organisational change: re?positioning the business, re?branding the market offering, re?energising the business (and indeed the industry as a whole), re?thinking the role of management, re?defining innovation, re?considering the role of democratic principles and internal markets, and recognising the growing importance of institutional constraints on companies. This unit will take place off?shore ¿ either in the US, Europe or another location deemed to be appropriate to the study of disruptive business models.