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Unit of Study

International Business Strategy
UoS Code IBUS6001
Credit points 6
Offered Semester 1, Intensive February and Semester 2
Prerequisites None
Corequisites IBUS5003
Prohibitions ECHS6008
Assumed Knowledge
Additional Information
Lectures 1x 2 hr lecture and 1x 1hr seminar per week
Assessment Individual assignments (70%) and group assignments (30%)
Description This unit analyses how multinational firms leverage their capabilities and competencies to create competitive advantages in international and global markets. Topics include assessing foreign market attractiveness; understanding the impact of differences in legal, cultural, political and economic regimes; evaluating international political and economic risk; building and operating global networks, including entry mode choice; understanding how managers design organisational architecture and implement internal control and incentive mechanisms; and assessing the challenges of global citizenship, ethical behaviour and social responsibility for international business. Problem-based learning, with case study workshops, is an integral part of the unit.