2013 Unit of Study
The session(s) below are for 2013. For Summer School 2013 unit of study availability please visit the Summer School website (main Summer session January/February 2013).
The University of Sydney session calendar shows exact dates for sessions.
|Enterprise and the Creative Industries|
|Assumed Knowledge||IBUS5002, or completion of at least 24 credit points|
|Lectures||1x 2hr lecture per week for 12 weeks and 1x 1hr reading per week for 10 weeks.|
|Assessment||Individual Contribution (15%); Major Project Presentation (15%); Major Project Report (35%); Audio Assignment and Essay (35%)|
|Description||The creative industries include architecture, design, film, television, music, the performing arts, advertising, publishing and the visual arts. These industries are characterised by the presence of creative individuals, large and powerful distributors (such as film studios) and the leveraging of copyright. Business success is driven by imagination and novelty, with creativity and innovation essential. This unit explores enterprise development in these industries, and will be of use to those intending to work in these industries, as well as those applying the skills and capabilities to other industries. Topics will include the creative entrepreneur, leveraging copyright, business model innovation in the creative industries, and the opportunities (and dangers) of the new digital economy. The unit is structured around your learning from engaged practice, and requires you to work with businesses in the creative industries.|