2014 Unit of Study

The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).

The University of Sydney session calendar shows exact dates for sessions.

Strategy and Emerging Markets
UoS Code IBUS6019
Credit points 6
Offered Semester 1, Semester 2 and Winter School
Prerequisites None
Assumed Knowledge
Additional Information
Lectures 1X 3 hour lecture/seminar per week
Assessment Group project (30%), in-class activity & quiz (10%), tutorial participation (10%), mid-term exam (20%), and final exam (30%)
Description Do you have an Emerging Market Strategy? This is a question that an increasingly large number of company managers, especially in the developed western world, are trying to answer. This unit lays the foundations of strategy making in emerging markets, with an emphasis on four of the largest emerging markets of the world today - Brazil, Russia, India and China - often termed as the BRIC countries. Utilising frameworks from mainstream strategy and international business disciplines, the unit analyses emerging markets from the perspective of primarily two simultaneous phenomena - multinationals from developed markets trying to tap into emerging markets, and companies from emerging markets globalising their operations and consequently changing the global competitive landscape.