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Unit of Study

Consumer Behaviour
UoS Code MKTG2112
Credit points 6
Offered Semester 1 and Semester 2
Prerequisites MKTG1001 or MKTG2001
Corequisites
Prohibitions MKTG2002
Assumed Knowledge
Additional Information
Lectures 1x 2hr lecture and 1x 1hr tutorial per week
Assessment presentation (15%), assignment (20%), participation and engagement (15%), mid-semester exam (20%), final exam (30%)
Description This unit examines the psychological, social, and cultural aspects of consumer behaviour on the marketing decisions of public and private organisations. Concepts and principles are drawn from disciplines such as cognitive psychology, social psychology, sociology, anthropology, and demography to discover and understand various aspects of consumer behaviour. Specific topics of study include: cultural, demographic and psychographic influences; reference group influences; household decision processes and consumption behaviour; consumer perception and learning; motivation, personality and emotion; consumer attitudes; and purchase decision processes.