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Unit of Study

Electronic Marketing
UoS Code MKTG3110
Credit points 6
Offered Semester 1
Prerequisites MKTG1001 or MKTG2001
Prohibitions MKTG3010
Assumed Knowledge
Additional Information
Lectures 1x2-hr lecture and 1x50min tutorial per week - plus daily engagement is expected through technology. A number of the tutorials will be scheduled in the laboratories for hands-on sessions.
Assessment tutorial participation (10%), report (20%), presentation (10%), project (25%), final exam (35%)
Description It is claimed that \"Digital is like hydrochloric acid, it burns through everything\". This unit explores how digital technologies can be embraced for effective marketing. You will be expected to take existing theory and data and advance current knowledge to help you explain how digital technology works as part of the marketing mix.