2014 Unit of Study

The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).

The University of Sydney session calendar shows exact dates for sessions.

Electronic Marketing
UoS Code MKTG3110
Credit points 6
Offered Semester 1
Prerequisites MKTG1001 (or MKTG2001)
Prohibitions MKTG3010
Assumed Knowledge
Additional Information
Lectures 1x 2 hour lecture and 1x 50min tutorial per week - plus daily engagement is expected through technology. A number of the tutorials will be scheduled in the laboratories for hands-on sessions.
Assessment examination (35%), tutorial work/participation (8%), digital engagement/participation (5%), reflective assessment (15%), research participation (2%), group/individual project (5%), and presentation (30%)
Description It is claimed that \"Digital is like hydrochloric acid, it burns through everything\". This unit explores how digital technologies can be embraced for effective marketing. You will be expected to take existing theory and data and advance current knowledge to help you explain how digital technology works as part of the marketing mix.