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Unit of Study

Marketing Communications
UoS Code MKTG3112
Credit points 6
Offered Semester 2
Prerequisites MKTG1001 or MKTG2001
Prohibitions MKTG3002
Assumed Knowledge
Additional Information
Lectures 1x 2hr lecture and 1x 1hr tutorial per week
Assessment participation and engagement (8%), group class project (25%), individual class projects (10%), presentation (15%), research participation (2%), final exam (40%)
Description This unit of study offers an introduction to and overview of current theory and practice in marketing communications. It will include aspects of advertising in the main media (television, radio, print, outdoor, cinema), sales promotion, personal selling and new media, such as the Internet. It will provide students with a sound theoretical/conceptual foundation as well as the strategic/practical perspectives of Marketing Communications planning and implementation.