2014 Unit of Study
The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).
The University of Sydney session calendar shows exact dates for sessions.
|Prerequisites||MKTG1001 or MKTG2001|
|Lectures||1x 2hr lecture and 1x 1hr tutorial per week|
|Assessment||week 1 quiz (3%), group presentation (35%), 5min presentation topic overview & workplan (5%), TV Buy case (20%), research participation (2%), and final 2hr exam (35%)|
|Description||This unit of study offers an introduction to and overview of current theory and practice in marketing communications. It will include aspects of advertising in the main media (television, radio, print, outdoor, cinema), sales promotion, personal selling and new media, such as the Internet. It will provide students with a sound theoretical/conceptual foundation as well as the strategic/practical perspectives of Marketing Communications planning and implementation.|