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Unit of Study

New Products Marketing
UoS Code MKTG3114
Credit points 6
Offered Semester 2
Prerequisites MKTG1001 or MKTG2001
Prohibitions MKTG3004
Assumed Knowledge
Additional Information
Lectures 1x 2hr lecture and 1x 1hr tutorial per week
Assessment tutorial participation (10%), mid-semester exam (20%), presentation (10%), project (30%), final exam (30%)
Description New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.