2014 Unit of Study

The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).

The University of Sydney session calendar shows exact dates for sessions.

New Products Marketing
UoS Code MKTG3114
Credit points 6
Offered Semester 2
Prerequisites MKTG1001 (or MKTG2001)
Prohibitions MKTG3004
Assumed Knowledge
Additional Information
Lectures 1x 2hr lecture and 1x 1hr tutorial per week
Assessment group project (40%), mid-semester exam (20%), tutorial participation (10%), research component (2%), and final exam (28%)
Description New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.