2014 Unit of Study

The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).

The University of Sydney session calendar shows exact dates for sessions.

International Marketing
UoS Code MKTG3116
Credit points 6
Offered Semester 1
Prerequisites MKTG1001 (or MKTG2001)
Prohibitions MKTG3006
Assumed Knowledge
Additional Information
Lectures 1x 2hr lecture and 1x 1hr tutorial per week
Assessment participation (18%), case study presentation (15%), international marketing plan (written (20%) and presentation (15%)), examination (30%), and research component (2%)
Description This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally the unit develops students' skills in designing and implementing marketing strategies in diverse international contexts.