2014 Unit of Study
The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).
The University of Sydney session calendar shows exact dates for sessions.
|Prerequisites||MKTG1001 or MKTG2001|
|Lectures||1x 2hr lecture and 1x 1hr tutorial per week|
|Assessment||participation (18%), case study presentation (15%), international marketing plan (written (20%) and presentation (15%)), examination (30%), and research component (2%)|
|Description||This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally the unit develops students' skills in designing and implementing marketing strategies in diverse international contexts.|