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Unit of Study

International Marketing
UoS Code MKTG3116
Credit points 6
Offered Semester 1
Prerequisites MKTG1001 or MKTG2001
Prohibitions MKTG3006
Assumed Knowledge
Additional Information
Lectures 1x 2hr lecture and 1x 1hr tutorial per week
Assessment mid-semester exam (23%), participation (10%), assignment (25%), research component (2%), final exam (40%)
Description This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally the unit develops students\\\' skills in designing and implementing marketing strategies in diverse international contexts.