2014 Unit of Study

The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).

The University of Sydney session calendar shows exact dates for sessions.

Marketing Research Concepts
UoS Code MKTG6001
Credit points 6
Offered Semester 1
Prerequisites MKTG5001
Corequisites
Prohibitions
Assumed Knowledge
Additional Information
Lectures 1x 3hr seminar per week
Assessment group term project (38%), 2 x exams (48%), research participation (4%), and class participation (10%)
Description This unit provides an introduction to marketing research and an overview of the industry. The major components of marketing research projects are discussed and students gain an insight into understanding and structuring research problems. The unit also gives an overview of primary, secondary and internal sources of data as well as advanced methods and techniques of research.
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