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Unit of Study

Marketing Research Concepts
UoS Code MKTG6001
Credit points 6
Offered Semester 1
Prerequisites MKTG5001
Assumed Knowledge
Additional Information
Lectures 1x 3hr seminar per week
Assessment in-semester exams(s) (20%), final exam (30%), project (stage 1) (20%), project (stage 2) (20%), class participation (10%)
Description This unit provides an introduction to marketing research and an overview of the industry. The major components of marketing research projects are discussed and students gain an insight into understanding and structuring research problems. The unit also gives an overview of primary, secondary and internal sources of data as well as advanced methods and techniques of research.