2013 Unit of Study
The session(s) below are for 2013. For Summer School 2013 unit of study availability please visit the Summer School website (main Summer session January/February 2013).
The University of Sydney session calendar shows exact dates for sessions.
|Offered||Semester 2 and Semester 1b - 2nd half|
|Lectures||1x 3hr seminar per week|
|Assessment||In-class participation & blackboard discussion (15%); Case study analysis (20%); Foundation business simulation (20%); Computer simulation presentation (10%); Final exam (35%)|
|Description||A survey of marketing strategy and planning. Topics include: environmental and situational analyses; SWOT analysis; alternative identification and evaluation; marketing research to inform strategic decision making; selection of alternatives and implementation of strategy; the role of the marketing mix elements in marketing strategy; sustainable and non-sustainable advantages; competitive intelligence; the strategic role of quality; monitoring customer satisfaction; problem and opportunity identification.|