2014 Unit of Study

The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).

The University of Sydney session calendar shows exact dates for sessions.

New Product Development
UoS Code MKTG6004
Credit points 6
Offered Semester 1 and Semester 2
Prerequisites MKTG5001
Corequisites
Prohibitions
Assumed Knowledge
Additional Information
Lectures 1x 3hr seminar per week
Assessment group case analysis (35%), group presentation (15%), exam (30%), individual participation (10%), and participation portfolio (10%)
Description New products and services are crucial to successful growth and increased profits in many industries. Students are introduced to the development and marketing of new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.
5220