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Unit of Study

New Product Development
UoS Code MKTG6004
Credit points 6
Offered Semester 1 and Semester 2
Prerequisites MKTG5001
Assumed Knowledge
Additional Information
Lectures 1x 3hr seminar per week
Assessment in-semester exam(s) (20%), final exam (30%), project (28%), presentation (10%) class participation (12%)
Description New products and services are crucial to successful growth and increased profits in many industries. Students are introduced to the development and marketing of new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.