2013 Unit of Study
The session(s) below are for 2013. For Summer School 2013 unit of study availability please visit the Summer School website (main Summer session January/February 2013).
The University of Sydney session calendar shows exact dates for sessions.
|New Product Development|
|Offered||Semester 1 and Semester 2|
|Lectures||1x 3hr seminar per week|
|Assessment||group case analysis (35%), group presentation (15%), exam (30%), individual participation (10%), participation portfolio (10%)|
|Description||New products and services are crucial to successful growth and increased profits in many industries. Students are introduced to the development and marketing of new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.|