2014 Unit of Study

The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).

The University of Sydney session calendar shows exact dates for sessions.

Marketing Communications
UoS Code MKTG6005
Credit points 6
Offered Intensive March
Prerequisites MKTG5001
Assumed Knowledge
Additional Information
Lectures Intensive - 6 days, 9:30am-5pm
Assessment in-class participation (18%), individual assignments (20%), research component (2%), group project (30%), and final exam (30%)
Description This unit provides a theoretical and practical perspective on the role of marketing communications in the marketing process, planning and implementation. The unit focuses on the role of different media (television, radio, print, outdoor, cinema, Internet) and covers various aspects of advertising and promotions management including: mass media advertising, in-store advertising, sales promotion, public relations, sponsorships, and personal selling.