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Unit of Study

Marketing Communications
UoS Code MKTG6005
Credit points 6
Offered Intensive March
Prerequisites MKTG5001
Assumed Knowledge
Additional Information
Lectures Intensive - 6 days, 9:30am-5pm
Assessment in-class participation (10%), assignment (25%), assignment (30%), final exam (35%)
Description This unit provides a theoretical and practical perspective on the role of integrated marketing communications in the marketing process, planning and implementation. The unit focuses on the role of different media (e.g. television, radio, print, outdoor, cinema, Internet, mobile and social media) and covers various aspects of advertising and promotions management including: mass media advertising, online, mobile, social media, in-store advertising, sales promotion, public relations, sponsorships, and personal selling.