2013 Unit of Study
The session(s) below are for 2013. For Summer School 2013 unit of study availability please visit the Summer School website (main Summer session January/February 2013).
The University of Sydney session calendar shows exact dates for sessions.
|Offered||Semester 1a - 1st half|
|Lectures||Intensive - 6 days, 9:30am-5pm|
|Assessment||In-class participation (18%); Individual assignments (20%); Research component (2%); Group project (30%); Final exam (30%)|
|Description||This unit provides a theoretical and practical perspective on the role of marketing communications in the marketing process, planning and implementation. The unit focuses on the role of different media (television, radio, print, outdoor, cinema, Internet) and covers various aspects of advertising and promotions management including: mass media advertising, in-store advertising, sales promotion, public relations, sponsorships, and personal selling.|