2013 Unit of Study
The session(s) below are for 2013. For Summer School 2013 unit of study availability please visit the Summer School website (main Summer session January/February 2013).
The University of Sydney session calendar shows exact dates for sessions.
|International and Global Marketing|
|Offered||Semester 1 and Semester 2|
|Lectures||1x 3hr seminar per week|
|Assessment||Participation (20%), Midterm exam (25%), Final assignment written project (35%), Final assignment presentation (20%)|
|Description||This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It aims to give students an awareness and understanding of international marketing concepts and highlight their importance in a rapidly changing global economy. Additionally it aims to develop student skills in designing and implementing marketing strategies in diverse international and global contexts.|