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2015 Unit of Study

The session(s) below are for 2015. For Summer School 2015 unit of study availability please visit the Summer School website (main Summer session January/February 2016).

The University of Sydney session calendar shows exact dates for sessions.

International and Global Marketing
UoS Code MKTG6013
Credit points 6
Offered Semester 1 and Semester 2
Prerequisites MKTG5001
Assumed Knowledge
Additional Information
Lectures 1x 3hr seminar per week
Assessment quizzes & reflection (15%), participation (17%), final project (28%), presentation (10%), midterm exam (30%)
Description This unit aims to give students an understanding of international marketing concepts by using the framework of marketing mix elements of product, price, distribution and promotions, and highlights their importance in a rapidly changing global economy. Topics include the `scope and environmental factors (PEST)¿ including `culture¿; ¿globalisation verses internationalisation and multinational corporations¿; `international and global products, services and brands¿, `market size assessment¿; `foreign market selection¿; `foreign market entry mode¿; `pricing for int¿l markets¿; int¿l distribution channels¿; and `int¿l promotions (global vs. multinational approaches) and strategies¿. Understanding these concepts help students develop skills in designing and implementing marketing strategies in diverse international country contexts.