2013 Unit of Study
The session(s) below are for 2013. For Summer School 2013 unit of study availability please visit the Summer School website (main Summer session January/February 2013).
The University of Sydney session calendar shows exact dates for sessions.
|Lectures||1x 3hr seminar per week|
|Assessment||participation (20%), exam (25%), final assignment written project (35%), final assignment presentation (20%)|
|Description||Today\\\'s economy is dominated by service industries. Service industries account for almost 80 per cent of Australia\\\'s GDP and will generate virtually all the growth in new jobs. It is acknowledged that there are significant differences between services marketing and goods marketing. Unfortunately, most traditional marketing texts primarily focus on the marketing of physical goods. While these texts obviously provide valuable learning and insight, they are inadequate in preparing students for the marketing skills required in today\\\'s dynamic and service-based economies. This unit is designed to prepare students for senior marketing roles in today\\\'s \"new\" economy. It explores the unique characteristics of services organisations and distinctive marketing approaches required for success.|