2013 Unit of Study
The session(s) below are for 2013. For Summer School 2013 unit of study availability please visit the Summer School website (main Summer session January/February 2013).
The University of Sydney session calendar shows exact dates for sessions.
|Innovative Marketing Strategies|
|Assumed Knowledge||Good understanding of marketing principles and business management|
|Additional Information||This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing|
|Lectures||Intensive - 6 days, 9am - 4:30pm|
|Assessment||Case Study Analysis (written-Group) (20%); Case study Analysis (presentation) (10%); Participation (Blackboard discussion and in-class participation) (Individual) (10%); Business Simulation (Group) (20%); Presentation-Simulation (20%); Online reflective entries (individual) (20%)|
|Description||This course is about developing and managing innovative competitive marketing strategies. It not only combines concepts, frameworks and tools from across the marketing discipline, it also transcends the traditional boundaries of the discipline itself (as the modern marketer often must), drawing on materials from strategic management, entrepreneurship and finance. The central focus is on strategy development and how its management can create superior and sustainable value for both customers and shareholders, by introducing a long term perspective.|