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Unit of Study

Regulatory Environment and Ethics
UoS Code MKTG6206
Credit points 6
Offered Semester 2
Prerequisites None
Assumed Knowledge
Additional Information This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing
Lectures 1x 3hr seminar per week
Assessment attendance/participation (10%), media file compilation (25%), media file presentation (15%), meida file assignment (10%), major assignment presentation (20%), major assignment (20%)
Description In today\\\'s highly competitive and uncertain business environment, it is critical for marketing professionals to have a clear understanding of marketing issues and the impact of possible regulatory and ethical factors. Marketing programmes and strategies have greater chances of success if they are developed with an awareness of regulatory and ethical guidelines. This unit considers the regulatory and ethical environment of the marketing of goods and services, with particular reference to product development and management, pricing, promotion and distribution. The unit also investigates issues and implications of new media. Topics include marketing regulation in the digital environment and other technologies used in the promotion and sale of products and services.