2014 Unit of Study

The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).

The University of Sydney session calendar shows exact dates for sessions.

Internal Marketing
UoS Code MKTG6207
Credit points 6
Offered Semester 1
Prerequisites None
Assumed Knowledge
Additional Information This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing
Lectures 1x 3hr seminar per week
Assessment individual exercise (20%), group projects (developing reciprocal and integrated value propositions (35%) & analysis and benchmarking of major internal marketing issue (35%)), individual participation (8%), and research participation (2%)
Description This unit considers the role of internal marketing in motivating employees towards implementing marketing strategies. Although the principles of marketing used internally within an organisation are similar to those used externally, frequently a fresh approach is required when addressing practical issues. This unit presents current thinking and research on the topic of internal marketing and explains how it can be used to assist with implementing marketing strategy. The unit is taught mainly through practical case studies, providing an opportunity for analysing how internal marketing is used within leading organisations.