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2015 Unit of Study

The session(s) below are for 2015. For Summer School 2015 unit of study availability please visit the Summer School website (main Summer session January/February 2016).

The University of Sydney session calendar shows exact dates for sessions.

Integrated Marketing Communications
UoS Code MKTG6208
Credit points 6
Offered Semester 2
Prerequisites None
Assumed Knowledge
Additional Information This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing
Lectures 1x 3hr seminar per week
Assessment group project: written report (40%), individual case study (30%), and exam (30%)
Description This unit provides an overview of theory and practice in the fast changing area of marketing communications. Communicating effectively and efficiently with stakeholders has become more challenging especially with the advent of new media. This unit is designed to help plan and deliver an integrated communication strategy using the main channels: advertising, public relations, promotions, Internet and other new media. Special attention is given to measuring results as communication professionals are accountable for their programmes and strategies.