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2015 Unit of Study

The session(s) below are for 2015. For Summer School 2015 unit of study availability please visit the Summer School website (main Summer session January/February 2016).

The University of Sydney session calendar shows exact dates for sessions.

Integrated Marketing Communications
UoS Code MKTG6208
Credit points 6
Offered Semester 2
Prerequisites None
Assumed Knowledge
Additional Information This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing
Lectures 1x 3hr seminar per week
Assessment project (20%), final project (40%), exam (30%), participation (10%)
Description Communicating effectively and efficiently with target markets has become more challenging especially with the advent of digital media. The unit is designed to teach students how to critically assess campaigns, plan strategically, create and then present an integrated marketing campaign using a mix of both traditional and digital channels. Students are introduced to theories, concepts, frameworks, tools and processes that relate to marketing communications. They learn through practically applying this knowledge, planning, developing and presenting an integrated marketing campaign.