2014 Unit of Study

The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).

The University of Sydney session calendar shows exact dates for sessions.

Marketing Consulting Project (Part 2)
UoS Code MKTG6210
Credit points 6
Offered Intensive December and Intensive July
Prerequisites MKTG6209, Prerequisite: Assumed knowledge: Good understanding of marketing principles and business management
Corequisites
Prohibitions
Assumed Knowledge Prerequisite: Assumed knowledge: Good understanding of marketing principles and business management
Additional Information This unit is only available to students enrolled in the Master of Marketing.
Lectures Structured supervision
Assessment summary of initial findings (20%), presentation (60%), and executive summary (20%)
Description This is the capstone unit for the Master of Marketing, providing an opportunity for students to use learning gained during the course. The project requires application of analytical tools and project management skills to a marketing issue within a company chosen by the student in MKTG6209. Examples of topics include: (new) product development and launch; developing a marketing strategy for geographic extension; entering a new market segment; or implementing a new marketing initiative such as CRM. This second unit encompasses the actual execution of the project that the student has proposed to the client company in MKTG6209. Student support includes sessions that build on the project management and consulting skills introduced in the previous unit and that are critical when designing and selling marketing solutions within an organisation. In addition, students are offered one-on-one supervisory sessions with an experienced marketing professional for individual guidance on their project. The deliverable is a report of up to 5,000 words, along with a presentation to the client organisation and the student's supervisor. Students are assessed on problem identification, analysis, creative and actionable solutions, client management skills and persuasive presentation. The unit assesses and assures all the program learning goals for the degree.
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