2013 Unit of Study
The session(s) below are for 2013. For Summer School 2013 unit of study availability please visit the Summer School website (main Summer session January/February 2013).
The University of Sydney session calendar shows exact dates for sessions.
|International Consulting Project Part A|
|Offered||Intensive February and Intensive July|
|Assumed Knowledge||Good understanding of marketing principles and business management|
|Additional Information||This unit is only available to students enrolled in the Master of Marketing.|
|Lectures||There are no formal classes. Overseas study trip and meeting with supervisor.|
|Assessment||Project proposal (40%), In-class participation (20%), Project plan (40%)|
|Description||This is a capstone unit, requiring the application of skills and tools acquired during the course. In today\\\'s increasingly global business environment, it has become essential that managers understand international business forces. This unit of study will seek to provide students with some intimate international knowledge. Students will take a study trip to either China or India to learn first-hand about the business and consumer environments there, and will complete a project related to this country. The study trip will include visits to local business operations, presentations from business and government executives, and interactions with a variety of individuals who can provide important insights. Some possible projects are: a) a market analysis to determine the potential of a particular product or service that could be exported to the target country, b) a production feasibility study to examine the possibility of manufacturing a particular good there, c) an analysis of the competition in particular industry in the target country. The trip will last approximately one week. Students will work with the instructor both before and after the trip to develop their projects.|