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Unit of Study

International Marketing Project (Part 2)
UoS Code MKTG6212
Credit points 6
Offered Intensive February, Intensive December and Intensive July
Prerequisites MKTG6211
Assumed Knowledge Good understanding of marketing principles and business management
Additional Information This unit is only available to students enrolled in the Master of Marketing.
Lectures There are no formal classes. Overseas study trip and meeting with supervisor.
Assessment project proposal and project plan (20%), summary of findings (20%), and written report (60%)
Description This is the capstone unit for the Master of Marketing, providing an opportunity for students to use learning gained during the course. Student teams attend seminars on International Business Consulting and Trade as well as briefings about a specific destination country. Following these seminars and prior to visiting the country, teams complete a preliminary market analysis of their client\\\'s industry in the country of destination and preliminary prospects for the client on the basis of desk-research and data collection in Australia. Although this preliminary report is not formally assessed, completion before embarking on the study tour is compulsory. Teams have two weeks in the designated country for immersion in the local business environment and further fieldwork to complete their project. In this capstone unit, students demonstrate that they have achieved all the program\\\'s learning objectives. Assessment comprises a written report, a client presentation and peer-feedback to assess students\\\' ability to work effectively in teams.