2014 Unit of Study
The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).
The University of Sydney session calendar shows exact dates for sessions.
|Special Topic in Marketing Research 4|
|Offered||Semester 1 and Semester 2|
|Additional Information||MPhil and PhD students only.|
|Assessment||Academic research manuscript (100%)|
|Description||This unit of study will build upon students' existing understanding of research methods, paradigms, and underlying philosophies. It is intended to introduce PhD students in the University of Sydney Business School to a broad range of methodological skills typically used in marketing research. Specific topics will vary from one year to the next. This unit may be taught by current members of academic staff or by international scholars visiting the University of Sydney Business School. The learning in this unit of study will provide students with some of the basic research skills needed for conducting academic research, for learning new research methods not directly related to their PhD thesis, and for learning how to publish research in top international journals. The research report comprising the major component of student assessment will be evaluated according whether it can be published in: (a) a top international journal, (b) top regional journal, (c) an international refereed conference proceedings, or (d) a national conference proceedings. Students will be strongly encouraged to submit the final research report for publication after the unit has been completed.|