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Unit of Study

Special Topic in Marketing Research 4
UoS Code MKTG7040
Credit points 6
Offered Semester 1 and Semester 2
Prerequisites None
Assumed Knowledge
Additional Information MPhil and PhD students only.
Assessment Academic research manuscript (100%)
Description This unit of study will build upon students\\\' existing understanding of research methods, paradigms, and underlying philosophies. It is intended to introduce PhD students in the University of Sydney Business School to a broad range of methodological skills typically used in marketing research. Specific topics will vary from one year to the next. This unit may be taught by current members of academic staff or by international scholars visiting the University of Sydney Business School. The learning in this unit of study will provide students with some of the basic research skills needed for conducting academic research, for learning new research methods not directly related to their PhD thesis, and for learning how to publish research in top international journals. The research report comprising the major component of student assessment will be evaluated according whether it can be published in: (a) a top international journal, (b) top regional journal, (c) an international refereed conference proceedings, or (d) a national conference proceedings. Students will be strongly encouraged to submit the final research report for publication after the unit has been completed.