2014 Unit of Study
The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).
The University of Sydney session calendar shows exact dates for sessions.
|Strategy and Entrepreneurship|
|Offered||Intensive March and Intensive August|
|Additional Information||This unit is only available to students enrolled in the Master of Management or Master of Management (CEMS).|
|Lectures||Block mode, 5 days, 9am-5pm|
|Assessment||group project (30%), individual assignment (30%), and final exam (40%)|
|Description||How can managers understand their environment, industry, resources and capabilities to achieve business success? This unit explores different levels of strategy, including corporate and business-level strategy for both established and start-up ventures. Strategy is, fundamentally, about making choices and deliberately choosing to be different. Strategic management seeks to understand how these choices and differences can (and sometimes cannot) create sustainable and exceptional value for shareholders, customers, employees and other related stakeholders. Questions to be addressed include: How can market opportunities be reviewed and understood? How can creativity and opportunity be harnessed across all phases of start-up, growth and maturity? How does a firm (or individual) build and develop resources and capabilities in a global and local competitive environment? When is collaboration preferable to competition? How can risk and uncertainty be evaluated and managed? The unit will highlight the challenges of strategic implementation as well as analysis and planning. Insights from entrepreneurial practice and theory will be integrated throughout the unit.|