2014 Unit of Study
The session(s) below are for 2014. For Summer School 2014 unit of study availability please visit the Summer School website (main Summer session January/February 2014).
The University of Sydney session calendar shows exact dates for sessions.
|Global Marketing Management|
|Offered||Intensive March and Intensive August|
|Additional Information||This unit is only available to students enrolled in the Master of Management or Master of Management (CEMS).|
|Lectures||Block mode, 5 days, 9am-5pm|
|Assessment||Strategic marketing analysis (15%), strategic marketing plan(20%), presentation(10%), participation (20%), and exam (35%)|
|Description||A core skill for managers in an increasingly competitive world is applying marketing principles within the context of the international marketplace. This unit is designed to equip students with key decision-making tools, helping them answer critical questions about managing the marketing effect in the global market place. The course introduces fundamental marketing concepts and theories, and demonstrates their practical application within the international arena. Topics include market and competitive analysis, market segmentation and product positioning, brand and product management, pricing issues, integrated marketing, communications, measuring return on marketing investment, and managing the international organisation and external relationships responsible for successful implementation. Case studies are used to illustrate concepts and their practical application.|