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Unit of Study

Strategies for Growth
UoS Code SMBA6002
Credit points 6
Offered Intensive June and MBA Session 1
Prerequisites None
Corequisites SMBA6001
Assumed Knowledge
Additional Information
Lectures 4 hr lecture/workshop and/or full-day participatory lectures/workshops over semester.
Assessment case study 1 (35%), case study 2 (35%), group project (30%)
Description Growth remains central to the concerns of CEOs and investors alike. Yet the increasing incidence of disruptive change has created a new world in which competitive advantage is much more transient than in past decades, making consistent growth harder to achieve. In this new world strategic agility has become the cornerstone of business sustainability. This unit examines how organisations can reshape their business models in response to changes in technology and market structure, and explores the circumstances in which opportunities exist to actively shape the environment through proactive business model innovation. The unit provides practical experience at applying relevant concepts, techniques, and frameworks to real world situations in order to generate innovative strategic responses to dynamic market conditions.