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2015 Unit of Study

The session(s) below are for 2015. For Summer School 2015 unit of study availability please visit the Summer School website (main Summer session January/February 2016).

The University of Sydney session calendar shows exact dates for sessions.

Strategic Use of Social Technology
UoS Code SMBA6112
Credit points 6
Offered Semester 1, Semester 2 and Intensive July
Prerequisites None
Corequisites SMBA6001
Assumed Knowledge MBA Primers
Additional Information
Lectures Combination 4hr and full-day participatory lectures/workshops over semester
Assessment Group presentation (30%), group final project presentation (40%), and individual reflective essay (30%)
Description When the tools of management change, strategic approaches must change too. Though managers have become keenly aware that Facebook, Twitter, YouTube and other social media technologies can be pivotal for gaining competitive advantage, few companies have comprehensive strategies that incorporate these capabilities. This course will offer frameworks for leveraging these technologies to stoke conversations, co-create experiences and stories, and build engaging relationships with consumers. This unit focuses on ways social technologies can be harnessed, and also on ensuring that these tactics are incorporated into the organization's overarching marketing strategy, emphasising the need to acknowledge ongoing technological change, and how to use effective management structures to ensure that your organisation is adaptable enough to adjust, and innovate, to stay ahead.