Master of Marketing (MMktg)

or, continue an existing application

See the Master of Marketing website for more details.

Degree requirements

To qualify for the award, Master of Marketing, a student must successfully complete 10 units of study (60 credit points in total), comprising:

• eight core units of study (48 credit points)
• a research project, comprising two units of study (12 credit points)

Core units of study

The following eight units of study are compulsory:

• MKTG6201 Evaluating Marketing Performance
• MKTG6202 Marketing Research for Decision Makers
• MKTG6203 Innovative Marketing Strategies
• MKTG6204 Contemporary Consumer Insights
• MKTG6205 Marketing in the Global Economy
• MKTG6206 The Regulatory Environment and Ethics
• MKTG6207 Internal Marketing
• MKTG6208 Integrated Marketing Communications

Elective units of study

One of the below research projects (comprising two units each) must also be undertaken:

1. Australian Consulting Project
   • MKTG6209 Australian Consulting Project Part A
   • MKTG6210 Australian Consulting Project Part B
2. International Consulting Project
   • MKTG6211 International Consulting Project Part A
   • MKTG6212 International Consulting Project Part B

Progression guide

The Master of Marketing will involve one calendar year of full-time, intensive study (including two semesters and Summer and Winter School) or two calendar years part-time study (including four semesters and Summer and Winter School in Year 2 of study). Students must complete units of study in a prescribed sequence as detailed in the following tables to facilitate progressive learning and enrich the group learning experience. Units will be taught either in the evening or intensive weekend delivery, allowing students, whilst studying, flexibility to pursue other commitments.

1. Full-Time Study (Two Semesters + Summer and Winter School)

2. Part-Time Study (Four Semesters + Winter and Summer School)

Entry requirements

For entry into this degree, students must:

1. have completed a bachelor's degree, graduate diploma, graduate certificate or equivalent at an institution approved by the Business School and at a standard acceptable to the school; and
2. have met the work experience requirements of the Business School (approximately 3 years of business experience); and
3. pass a selection interview to establish the candidate's suitability for the degree (if required).
4. candidates should submit their CV and a statement of motivation with their application for admission.

For details of the English language requirements for entry into this course, please refer to the webpage titled 'English Language Requirements for International Students' under the Admissions information on the University's website.

Please Note. This degree only accepts students for Semester 1 enrolments.

Minimum duration of degree

Master of Marketing website

For further information relating to the Master of Marketing please refer to the Master of Marketing website or General Enquiry form.