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Brendan Burwood

Co-Founder and Managing Director of ipac Financial Care

Brendan Burwood

"When I began the Global Executive MBA, client demand was already growing rapidly. I needed to think carefully and strategically about managing this growth. The program's international focus gave me access to global business leaders and academics who were at the cutting edge of new business-model design. It was this type of exposure that helped provide the breakthrough thinking I needed to transition my business to another level."

Brendan Burwood is the co-founder and managing director of ipac Financial Care, a national financial advisory firm specialising in aged-care advice. His bright idea was to create a specialist service to help families navigate through the aged-care system, which can be a financially complex, confusing and emotional journey. The decision to place an elderly family member in care is often precipitated by a sudden, health-related trigger, leaving little time for families to understand and assess their financial options and make informed decisions. Brendan's desire was to help families make these difficult decisions, while preserving the dignity of their elderly family members. His company was still in the start-up phase when he began his Global Executive MBA.