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Ellese Ferdinands

Ellese Ferdinands

BCom (Hons)/BA Sydney
PhD Candidate

The University of Sydney
NSW 2006 Australia


Bio

Ellese received her Honours degree in Marketing from The University of Sydney in 2014, before commencing her PhD candidature in 2015. Her teaching involves tutoring at the University of Sydney and Macquarie University.


Thesis working title

Instafame: Social media influencers and the transfer of online status into offline spaces

The increasing power of social media influencers has emerged as a significant force within the continually expanding digital economy. This study maps the role of such influencers, often described as the ‘Instafamous’, as they navigate online spaces, generating status (and subsequently profit) both online and offline.

Supervisor: Teresa Davis